Make your marketing strategy highly competitive with these free AI tools for digital marketing that, the experts use. Have you used any of these tools in this list?
Imagine a marketing assistant who can make you a one-man army by working day and night, anticipating customer needs before they do, and optimizing your campaigns in real-time—all this for free. That is the power of AI in digital marketing. According to MarketsandMarkets, AI in the marketing field will reach USD 40.09 billion in 2025, powered by delivering a personalized experience to customers by automating most tasks with proper insights.
Contents
- 1 Are you in search of free AI tools for Digital Marketing?
- 2 Here are 20 free AI tools for digital marketing compared now that can make you an expert. How many of these have you used?
- 2.1 1. CopySmith vs. ChatGPT
- 2.2 CopySmith: Your AI Copywriting Assistant
- 2.3 ChatGPT: The most versatile AI content creator
- 2.4 Comparison CopySmith vs. ChatGPT
- 2.5 2. AnswerthePublic vs. Google Analytics Intelligence
- 2.6 AnswerthePublic: Audience Insights Tool
- 2.7 Google Analytics Intelligence: Your Website Performance Analyst
- 2.8 Comparison AnswerthePublic vs. Google Analytics Intelligence
- 2.9 3. VistaCreate vs. Canva AI
- 2.10 VistaCreate: Become a Pro in Graphic Designing with this AI tool
- 2.11 Canva AI: The All-In-One Design Tool Ever
- 2.12 Comparison VistaCreate vs. Canva AI
- 2.13 4. SocialBee vs. Hootsuite Insights
- 2.14 SocialBee: It is an AI-powered social Media Management Tool
- 2.15 Hootsuite Listening: All Round Social Listening
- 2.16 Comparison SocialBee vs. Hootsuite Insights
- 2.17 5. SEMrush vs. HubSpot’s Content Strategy Tool
- 2.18 SEMrush: The Best Free AI SEO and Content Marketing Tool
- 2.19 HubSpot Content Strategy tool: Getting the Edge on Content Marketing
- 2.20 Comparison SEMrush vs. HubSpot’s Content Strategy Tool
- 2.21 6. Headline Analyzer vs. Copy.ai
- 2.22 Headline Analyzer: Perfecting Your Every Headline
- 2.23 Copy.ai: Crafting Engaging Copy
- 2.24 Comparison Headline Analyzer vs. Copy.ai
- 2.25 7. Renderforest vs. Lumen5
- 2.26 Renderforest: Simplify video making.
- 2.27 Lumen5: Turning Text into Video
- 2.28 Comparison Renderforest vs. Lumen5
- 2.29 8. ProwritingAid vs. Grammarly
- 2.30 ProWritingAid: Be a better writer than you are
- 2.31 Grammarly: Perfecting Your Grammar
- 2.32 Comparison of ProwritingAid vs. Grammarly
- 2.33 9. MarketMuse vs. Surfer SEO
- 2.34 MarketMuse: Optimizing Content for SEO
- 2.35 Surfer SEO: Steering Your Content Strategy
- 2.36 Comparison MarketMuse vs. Surfer SEO
- 2.37 10. Remove.bg vs. Designify
- 2.38 Remove.bg: Simplifying Background Removal
- 2.39 Designify: AI Image Enhancement
- 2.40 Comparison Remove.bg vs. Designify
- 3 Conclusion
Are you in search of free AI tools for Digital Marketing?
Yes! Then read further and explore 20 free artificial intelligence tools that are changing the world for Digital Marketers. I am sure that artificial intelligence will influence digital marketing a lot in the future, and I am passionate about sharing this with you. AI integration will not be just a trend in 2024 but a revolution. By gaining data-driven insights, companies will become more productive and highly personalized with AI. Let me share all the necessary inputs to make you a Digital Marketing Expert.
Here are 20 free AI tools for digital marketing compared now that can make you an expert. How many of these have you used?
1. CopySmith vs. ChatGPT
CopySmith: Your AI Copywriting Assistant
Marketers can generate high-quality content quickly with CopySmith. Whatever it is you are writing, whether that’s a blog, social media post, or product description. CopySmith has an extremely friendly user interface with fully customizable output.
Features of CopySmith
- Generate human-like text based on a provided prompt.
- Customizable for different tones and styles.
- Lightning and time-saving.
How to Use CopySmith
This will be no more complicated than opening an account, filling in your prompts, and letting the AI do its thing. The more detailed your prompt is, the better output you’ll see. This makes CopySmith an excellent free AI tool for digital marketing.
ChatGPT: The most versatile AI content creator
Built by OpenAI, ChatGPT has become very notorious for generating bivalent contexts based on prompts that users input. This means it can be applied to tasks ranging from content creation and coding to customer support.
Features of ChatGPT
- Generates human-like text based on a given prompt.
- Versatile for different writing tasks.
- Customizable for tone and style.
How to work on ChatGPT
Go to OpenAI, type in your prompt and get the text instantly. ChatGPT is another powerful free AI tool for digital marketing, offering broader applications beyond just content creation.
Comparison CopySmith vs. ChatGPT
While both tools excel in text generation, CopySmith focuses more on marketing copy, while ChatGPT offers broader applications, making it slightly more versatile. Both tools are essential free AI tools for digital marketing used by digital marketing experts.
2. AnswerthePublic vs. Google Analytics Intelligence
AnswerthePublic: Audience Insights Tool
AnswerthePublic helps marketers understand what their audience is looking for, by aggregating search query data. The AI analyses the data and provides complete insight into capturing the leads with the right SEO techniques. Hence, it is an invaluable tool for content planning and SEO strategy.
Features of AnswerthePublic
- Automated insights for trends and anomalies.
- Natural language queries.
- Predictive analytics.
Benefits for Marketers
Learn how to make data-driven decisions without having a degree in data science, and know your audience much better. Get the answer to questions such as, “What are people asking about my product?”, within an instant.
Google Analytics Intelligence: Your Website Performance Analyst
Google Analytics Intelligence acts as your data analyst who never sleeps. This free AI-based tool for digital marketing brings machine learning into the picture for deriving insights and answering questions about your website’s performance.
Features of Google Analytics Intelligence
- Automated insights for website performance.
- Natural language queries.
- Predictive analytics.
How to Tap into Google Analytics Intelligence for Marketing
Measuring with Google Analytics will permit you to gather insights into what’s happening on your website. You can understand and learn from your website’s performance to improve it based on the insights from Google Analytics.
Comparison AnswerthePublic vs. Google Analytics Intelligence
While AnswerthePublic deals with audience insight and trending questions, Google Analytics Intelligence projects the absolute web performance data. Both are crucial for digital marketing experts and one of them is free.
3. VistaCreate vs. Canva AI
VistaCreate: Become a Pro in Graphic Designing with this AI tool
This AI-powered graphic design tool by VistaCreate helps marketers create attention-grabbing content. It suggests a plethora of template varieties and designs at one’s fingertips to make everything easier and simpler while creating.
Key Features of VistaCreate
- Automatic design suggestions.
- AI-powered resizing and formatting.
- User-friendly templates and graphics.
How to use VistaCreate
Use VistaCreate’s design suggestions and templates for quick visual content creation. This makes VistaCreate an excellent free AI tool for digital marketing.
Canva AI: The All-In-One Design Tool Ever
Canva AI is fully design-centric with a user-friendly interface that has made it drastically known for design. It’s perfect for creating, all types of designs, from social media posts to presentations and marketing material.
Key Features of Canva AI
- Automatic design suggestions.
- AI-powered resizing and formatting.
- Extensive template library.
How to Use Canva AI
Utilize Canvas design tools and templates for diverse visual projects. Canva AI stands out as a versatile free AI tool for digital marketing.
Comparison VistaCreate vs. Canva AI
Both tools offer similar features for graphic design. However, Canva AI has a more extensive template library and user base, making it a more established choice. VistaCreate and Canva AI are both top-tier free AI tools for digital marketing.
4. SocialBee vs. Hootsuite Insights
In terms of scheduling tools for content, social listening, and analytics. SocialBee can simplify so much, that has to do with social media management for a beginner. It helps marketers be updated with the trends and keep up effective conversations with their audiences.
Features of SocialBee
- Real-time social listening.
- Sentiment analysis.
- Competitive benchmarking.
Real-World Applications of SocialBee
Track your brand mentions, analyze audience sentiment, and spy on your competition—all legally, of course. SocialBee is such an invaluable free AI tool for digital marketing.
Hootsuite Listening: All Round Social Listening
With Hootsuite Listening, users can leverage the power of artificial intelligence for greater insights into trends on social media, audience sentiment, and competitive analysis. It is also right inside the bigger Hootsuite platform to carry on seamless social media management.
Hootsuite Listening Features
- Real-time social listening.
- Sentiment analysis.
- Competitive benchmarking.
How to Use Hootsuite Insights:
Monitor the social media landscape and your competitors from one platform—Hootsuite. Hootsuite Listening is a powerful, completely free AI tool for digital marketing.
Comparison SocialBee vs. Hootsuite Insights
Both tools offer robust social listening and sentiment analysis features. Hootsuite Listening has a broader integration, with other social media management features. The approach used by SocialBee is more focused. These are essential free AI tools for digital marketing.
5. SEMrush vs. HubSpot’s Content Strategy Tool
SEMrush: The Best Free AI SEO and Content Marketing Tool
SEMrush is one of the most flexible AI tools, with multi-tool ease. It enables SEOs and content marketers to ensure online visibility and get analytics regarding competitor insights for their strategies. Although payable by subscription, it offers some great freebies, and these are just excellent for digital marketers to use.
SEMrush Features
- Keyword research and suggestion
- Site audit and SEO analysis
- Content ideas and research for topics
- Competitive research
SEMrush Best Practices
Use SEMrush for keyword research, site audits for better SEO, getting a guide on what to write about for content, and competitive insights. All these tools are a must-have for better digital marketing.
HubSpot Content Strategy tool: Getting the Edge on Content Marketing
In HubSpot’s marketing tool suite, the Content Strategy tool helps marketers discover and develop high-performing topics and content strategies.
Features of HubSpot Content Strategy Tool
- Topic clustering for better SEO.
- Content performance insights.
- Recommendations for new content.
How to Leverage a Content Strategy Tool on HubSpot
Integrate with the HubSpot tool to set up your content strategy based on consideration of the audience search trends. This makes HubSpot’s tool an invaluable free AI tool for digital marketing.
Comparison SEMrush vs. HubSpot’s Content Strategy Tool
Both have high usability but low functionality for content strategy and SEO optimisation. SEMrush is more powerful and rich in features. It deals with keyword research, site audit, and competitive analysis. Hence, it becomes a versatile tool for marketers working on SEO and competitiveness. SEMrush has a free, but limited version and is quite handy for those who need powerful tools. They can operate on small budgets. HubSpot smoothly integrates with other marketing tools by providing content strategy. Hence, both these tools are important for marketers, those who are seeking free AI tools for digital marketing strategies.
6. Headline Analyzer vs. Copy.ai
Headline Analyzer: Perfecting Your Every Headline
Headline Analyzer is the resource that every marketer has used to create engaging, high-performing headlines. By inadequately assessing a headline’s performance, one will learn different ways to make it work.
Features of Headline Analyzer
- Analyzes headline performance.
- Provide suggestions for improvement.
- Generates quick drafts.
How to Use Headline Analyzer
Input your headline and receive performance analysis and suggestions. Headline Analyzer is a great free AI tool for digital marketing.
Copy.ai: Crafting Engaging Copy
Copy.ai enables marketers to create high-quality copies for diverse applications, from ads to blogs and social media. It can prepare such content with the help of AI to speak to your audiences.
Key Features of Copy.ai
- Creates copy for ads, blogs, social media, and more.
- Adapts to different tones.
- Generates quick drafts.
How to Use Copy.ai
Type in detailed descriptions and let Copy.ai generate engaging copy. Copy.ai is another powerful free AI tool for digital marketing.
Comparison Headline Analyzer vs. Copy.ai
Headline Analyzer focuses specifically on headline optimization, while Copy.ai provides broader copywriting assistance for various content types. Both are valuable free AI tools for digital marketing.
7. Renderforest vs. Lumen5
Renderforest: Simplify video making.
With Renderforest, marketers can make professional videos within the shortest timeframe. It provides different editable templates and themes that make video production much simpler.
Features of Renderforest
- Video editing software that transforms text into video.
- There is the option of modifying themes and templates.
- Drag-and-drop interface.
How to Use Renderforest
Copy-paste your script, select a template, and you are just steps away from a perfectly created video. Renderforest is an excellent free AI tool for digital marketing.
Lumen5: Turning Text into Video
Lumen5 is an AI-enabled platform that allows users to transform their blog posts or any other article into stunning video clips. It automatizes the generation of the clip using AI to generate high-quality videos.
Features of Lumen5
- Transforms text into video.
- Customizable templates and themes.
- Drag-and-drop interface.
How to Use Lumen5
Input your blog URL or script to create videos. Lumen5 is a powerful free AI tool for digital marketing.
Comparison Renderforest vs. Lumen5
Both tools offer similar video creation features. Renderforest is the most popular among them, for more intuitive functionality. Whereas, Lumen5 dominates in transparent text-to-video transformation. They are some of the best free AI tools for digital marketing that a digital marketer can harness to make high-end videos for reels or YouTube.
8. ProwritingAid vs. Grammarly
ProWritingAid: Be a better writer than you are
ProWritingAid is one all-rounded writing assistant that will help marketers with grammar and spelling checks, improvement in style, and detection of plagiarism is ProWritingAid.
Top Features of the ProWritingAid
- Grammar and spell checking.
- Style and tone suggestions.
- Detecting the amount of Plagiarism
How to use ProWritingAid
Install their browser extension or use the web app for writing assistance. It is that simple. Hence, ProWritingAid is an amazing & free AI tool for digital marketing beginners.
Grammarly: Perfecting Your Grammar
Though Grammarly is extremely well-known for its grammar-checking ability, the real help to marketers is in, ensuring there are no mistakes in the content, it is clear, and engaging.
Top Features of Grammarly
- Grammar and spell checking.
- Style and tone suggestions.
- Plagiarism detection.
How to Use Grammarly
Use Grammarly’s browser extension or web app for all writing support. Grammarly is a well-established free AI tool in the list of these free AI tools for digital marketing.
Comparison of ProwritingAid vs. Grammarly
Both tools provide great writing support, where one is more established and used one is Grammarly and the other one, ProWritingAid gives deeper style and tone analysis. These are requisite free AI tools for digital marketing.
9. MarketMuse vs. Surfer SEO
MarketMuse: Optimizing Content for SEO
MarketMuse helps the marketer optimize his content against several factors. It gives recommendations about keyword usage, the structure of the content, and tips for improving performance.
Key Features of MarketMuse
- Recommendations on content with audits.
- Keyword analysis.
- SERP analysis.
Tips on MarketMuse
Audit your existing content with MarketMuse to have a good chance of ranking highly in Google. MarketMuse is a free, AI-powered digital marketing tool.
Surfer SEO: Steering Your Content Strategy
Surfer SEO is designed to help digital marketers create high-ranking content by showing exactly how their content should be formulated, structured, and performed based on the keywords for which it is optimized. These recommendations take into consideration more than 500 factors that influence search rankings.
Key Features of Surfer SEO
- Content recommendations and audits.
- Keyword analysis.
- SERP analysis.
How to Use Surfer SEO
Adjust the content given the detailed analysis, that Surfer SEO brings to the table. Surfer SEO is another free and highly effective AI tool in digital marketing.
Comparison MarketMuse vs. Surfer SEO
Both tools offer powerful content optimization functionality. On the other hand, Surfer SEO is very famous for its detailed SERP analysis. On the other hand, in-depth content recommendations, are brought to the table by MarketMuse. These are the essential free AI tools for digital marketing.
10. Remove.bg vs. Designify
Remove.bg: Simplifying Background Removal
Remove.bg is an online tool that enables users to remove backgrounds from pictures with AI accuracy. The tool becomes very useful when a clean, professional-looking visual is required but the expertise in photo editing is missing.
Features and Benefits of Remove.bg
- Remove.bg removes image backgrounds in just seconds.
- High-quality results are delivered within a few minutes of effort.
- It is an easy-to-use design tool that is widely used to remove background.
How to Use Remove.bg
Upload an image, and Remove.bg will automate the background removal to leave you with a clean image that’s professional in its looks. This free AI tool has been invaluable in creating stunning visuals in digital marketing.
Designify: AI Image Enhancement
This multitalented AI tool removes backgrounds and enhances, and transforms images. It is perfect for marketers who seek to create polished visuals of high quality fast.
Designify — Features and Benefits
- Background Removal and Image Enhancement.
- It offers a range of image transformations. From colour correction to removal of unwanted objects.
- The interface is user-friendly, placing tools at your fingertips.
How to Use Designify
Just upload your image, and Designify will do more than remove the background. It will add enhancements that will make your visuals pop. Thus, Designify falls into the criteria of an excellent free AI tool for digital marketing and is perfect for impactful visuals with minimal effort.
Comparison Remove.bg vs. Designify
While both are background removal masters, Designify offers additional capabilities in enhancing images, making it even more versatile for marketers buffing up visuals. Remove.bg is also highly specialized and effective in doing just one thing: removing backgrounds. Designify gives one a wider range of image editing capabilities. Both of them form the must-have free AI tools for digital marketing.
Conclusion
This comparative study is the strengths of lesser-known free AI tools for digital marketing against well-known counterparts. Each free AI tool for digital marketing has characteristic features that make your marketing efforts better, increase productivity, and help you remain competitive. Don’t miss the opportunity to explore them—happy marketing!
How many of these free AI Tools for digital marketing have you used?
Please mention your feedback and comment below on any new free AI tools for digital marketing that you may be aware of. In case, of any more queries, you can reach out to me at JAD.ai.
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